The Company
The Company Coach Ltd was launched in 1991. Initially it was formed to provide products and development services to sales professionals that enabled them, their managers, and their organisations to maximise their potential. Over the years, as their client list has grown, so have their client’s requirements for specialist coaching, development programmes and consultancy. They work with Board members, leaders and senior executives and help them to identify current disfunctional patterns; challenge prevalent ways of thinking and operating, develop new strategies and support the organisation over time as they develop their capacity to deliver results for their business.
Clients regularly tell them that our approach to development is not only refreshing but also very effective. It begins with taking an honest look at their current situation and works in partnership with them, in innovative ways, to the achievement of their objectives. Today you will find members of The Company Coach team working at all levels in a wide variety of organisations around the world.
More recently they have developed products to support this approach. Sales Quotient is an on-line assessment tool designed to measure understanding of selling as well as syles of seling; The Bridge is a questionnaire designed to pinpoint why sales are not as good as they should be and it is aimed at areas outside the sales person direct control and “How to give the Ultimate Sales Presentation” is both a workshop and a successful book aimed not just at presenting but also making a sale.
Their trainers and coaches have over 20 year experience of delivering results for our clients. This is another reason why they are one of the leading organisations in professional development.
Website: www.companycoach.co.uk
The Challenge
To design, carry out, and manage marketing programs, such as telemarketing campaigns and exhibitions, not only to follow up on the enquiries received, but also to identify which programs yielded the best RoI.
The Solution
SymVolli campaign management capabilities allows for digital or ordinary campaigns to be set up and run all in one environment. There is a seamless transition from a marketing enquiry going forward to a sales opportunity so that this a solid audit trail that can be used both sales and marketing without having to ask for the information. The audit can also be used to measure the return of investment for each marketing campaign. SymVolli task management and reminders allows for the proactive approach to following up on all leads.
“As a coach I realise that my clients value having an independent experienced resource for their development. I, too, need a shadow coach to ensure I am constantly learning and providing the best possible coaching service to my clients. SymVolli is not only an easy and effective product, the unique way it is set up allows you to tailor it to your own requirements and make the best possible use of its features. This also means that sales staff and people entering the data are encouraged by the system as it makes their sales life so much easier.”
Peter Kleyn, Managing Director - Company Coach