Measuring ROI
Automatically measure the ROI on your business activities.
From Lead
Through SymVolli, you cannot only create, implement, and manage your marketing campaigns, but also measure the impact of each campaign – sourcing and tracking every lead all the way through to the final outcome.
For in-house e-campaigns, SymVolli works with a variety of e-marketing campaign solutions, to allow you to create your marketing templates and define the target audience. There is automatic statistical feedback as to who has received the e-shot, how many have opened it, whether they have clicked through to the web site, etc.
To prospect
A lead can be assigned to a sales person for follow up and the sales person will be informed automatically that they have a new lead. Working in one database gives transparency to the whole process: no more excuses why leads were not followed up.
SymVolli allows marketing to track the progress without interfering with the data entered by sales so that conversion rates can be monitored to establish which campaigns have been successful - and why.
SymVolli gives sales the ability to track the cost of each sale’s activities, so that a good understanding is achieved as to how much each sale is costing.
To customer
Now the sale has been won, it is important to ensure what was quoted is what is delivered. SymVolli gives you the ability to track the cost of resources and materials for each project so that you can compare it to the forecasted costs when the quote was created. SymVolli gives you the ability to learn from past experience to ensure that the costing on future projects is as accurate as can be.
SymVolli allows you to easily monitor the time and costs involved when dealing with customer service tickets.
It’s easy to see how much it’s costing in resources, time, and money to maintain a customer.
Overall
Most important of all, you have the historic data at your fingertips, whether it be for sales, marketing, or customer service, so you can make the right decisions for future activities, with the profitability of the business being one of the key factors.