Manpower Resources Company
What People Say About SymVolli
"...through RoI identify which campaigns are succeeding..."
Key Issues Addressed:
Marketing
- The ability to design, run, and manage digital and traditional marketing campaigns all from the same system
- The pre-qualification of enquiries to decide whether to pass them onto sales
- The tracking of all leads once passed to sales without the need to contact sales
- The measurement of RoI for each campaign
Sales
- Seamless transition from the marketing process to the sales process for each enquiry to lead
- The costing of each job taking into account different rates, mandatory and optional items, so that the job profitability is calculated correctly
The Company
This company provides security solutions for buildings, risk management, guarding and loss prevention, as well as screening and vetting for the retail, distribution, finance, and public sectors - both in the UK and Europe.
The Challenge
Ensuring that the leads generated from marketing programmes are efficiently and effectively monitored and followed up, so understanding which marketing programme will yield the best RoI.
The Solution
SymVolli’s seamless integration of the marketing and sales processes makes it easy to track every lead generated from a marketing programme through to its conclusion. It also allows marketing personnel to view what is happening - without having to put an extra administrative burden on sales.
“SymVolli will allow us to develop, implement, and manage marketing programmes, and - most important of all - through RoI, identify which campaigns are succeeding so that we can repeat them.”
Sales and Marketing Manager - Manpower resource company